We help businesses, organizations, government agencies,
and entrepreneurs brainstorm new ideas, solve challenges, identify opportunities, and create a process for ideas to become reality.
What we can do to help your organization or team.
PREPARE YOUR GROUP
Preparing a group for a brainstorming session requires a comfortable meeting environment. Sometimes, getting out of the office can be a real positive step. We can work with you to determine how much information and pre-session preparation your needs to have. Individual research or smaller team meetings can help get the juices flowing, but we want to make sure we do not create roadblocks to idea creation.
We also will help identify the right people to attend the session (the right balance of diverse perspectives and backgrounds is important).
When the brainstorming session is ready to take place, we make sure everyone is warmed-up and ready to get going. And as the session progresses, we assign non-contributors to capture all ideas, and make them constantly visible to everyone.
CREATE A STRUCTURED EXPERIENCE
We will discuss your goals, the personalities on your team, your target customer audience, and competition (if relevant) to help create the best structure for your brainstorming session. However, one of the most important aspects of a brainstorming session is what takes place before the session - the research and individual preparation. We have a system to prevent group-think and anchoring - where one or a few ideas get discussed and no creative expression takes place. Our team will create a detailed plan that provides all the steps your employees / team-members need to follow to ensure total participation, and idea sharing. The structure we create will go a long way to ensuring you get the most value from brainstorming.
GUIDE THE DISCUSSION
A brainstorming or ideation session needs both a guide, as well as managers who are NOT part of the idea creation process to help the discussion be a success. The last thing you want is someone on your team who you need as a contributor to not participate because they had to manage the room, or record results. We not only keep a highly detailed record of all discussion and interaction, but we connect everything together in a final report that can be used by your organization and its leadership to act on all ideas that your team-members come up with.